Rule Eye Care, Lansing: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1730255266
- Legal business name
- Richard F Rule OD PLLC
- Registered trading name
- Rule Eye Care
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 6409 Centurion Dr
Lansing, MI 48917-9259 - Phone on the record
- (517) 321-1154
- NPI issued
- November 27, 2006
- Record last updated by the practice
- July 31, 2024
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Lansing-East Lansing, MI
- County
- Eaton County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Richard F Rule OD PLLC and registered Rule Eye Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in July 2024, putting it among the 13 of 72 Lansing-East Lansing records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Lansing holds 26 registered eye care practices in this snapshot, 24 of them optometry and 2 ophthalmology, in ZIP codes including 48917. 5 of them took an NPI before this practice did. The closest is Svs Vision Inc in Lansing, 1.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Michigan boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
77 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Lansing-East Lansing metro itself there are 72, 25 of them elsewhere in Lansing. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Svs Vision Inc | Lansing | Optometry | 1.0 mi | (517) 323-8221 |
| White House Optique LLC | Lansing | Optometry | 1.2 mi | (734) 740-2104 |
| Rx Optical Laboratories, Inc. | Lansing | Optometry | 1.2 mi | (517) 886-2888 |
| Rx Optical | Lansing | Optometry | 1.5 mi | (517) 886-2888 |
| Clarkson Eyecare | Lansing | Optometry | 1.5 mi | (517) 886-0222 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Rule Eye Care. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 72 practices on the Lansing-East Lansing page give you the full local field to call around.