Village Family Eyecare, Ada: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1134974561
- Legal business name
- Heather Jones OD LLC
- Registered trading name
- Village Family Eyecare
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 7175 Headley St SE Ste 100
Ada, MI 49301-9900 - Phone on the record
- (616) 271-0988
- NPI issued
- April 19, 2024
- Record last updated by the practice
- August 30, 2024
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Grand Rapids-Wyoming-Kentwood, MI
- County
- Kent County
- Parent organization
- Heather Jones OD LLC
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Heather Jones OD LLC and registered Village Family Eyecare as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of Heather Jones OD LLC, meaning it bills under its own NPI but belongs to a larger organization. The entry was refreshed in August 2024, putting it among the 25 of 203 Grand Rapids-Wyoming-Kentwood records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Ada holds 2 registered eye care practices in this snapshot, 2 of them optometry and 0 ophthalmology, in ZIP codes including 49301. 1 of them took an NPI before this practice did. The closest is Ada Vision Center PLLC in Ada, 0.2 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Michigan boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
170 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Grand Rapids-Wyoming-Kentwood metro itself there are 203, 1 of them elsewhere in Ada. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Ada Vision Center PLLC | Ada | Optometry | 0.2 mi | (616) 676-1283 |
| Rx Optical Laboratories, Inc. | Grand Rapids | Optometry | 2.6 mi | (616) 957-3099 |
| Rx Optical | Grand Rapids | Optometry | 2.6 mi | (616) 957-3099 |
| Pediatric Ophthalmology PC | Grand Rapids | Pediatric optometry | 2.8 mi | (616) 957-0866 |
| Retina Specialists of Michigan PC | Grand Rapids | Retina | 2.8 mi | (616) 954-2020 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Village Family Eyecare, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Village Family Eyecare for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 203 practices on the Grand Rapids-Wyoming-Kentwood page give you the full local field to call around.