Direct Optical LLC, 29325 Orchard Lake Road, Farmington Hills: NPI Registry Record
What the registry record says
- NPI number
- 1699742999
- Legal business name
- Direct Optical LLC
- Primary registered specialty
- Optometrist (152W00000X)
- Non eye care codes on the record
- 1 additional taxonomy code outside optometry and ophthalmology
- Practice location
- 29325 Orchard Lake Road
Farmington Hills, MI 48334 - Phone on the record
- (248) 553-8270
- NPI issued
- March 6, 2006
- Record last updated by the practice
- September 11, 2025
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Detroit-Warren-Dearborn, MI
- County
- Oakland County
- Locations under this name
- 2 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
2 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was refreshed in September 2025, putting it among the 98 of 658 Detroit-Warren-Dearborn records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Farmington Hills holds 15 registered eye care practices in this snapshot, 8 of them optometry and 7 ophthalmology, in ZIP codes including 48334. 1 of them took an NPI before this practice did. The closest is Direct Optical, Inc in Farmington Hills, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Michigan boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
600 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Detroit-Warren-Dearborn metro itself there are 658, 14 of them elsewhere in Farmington Hills. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Direct Optical, Inc | Farmington Hills | Optometry | 0.0 mi | (248) 553-8270 |
| Yaldo Eye Center | Farmington Hills | Ophthalmology | 0.5 mi | (248) 553-9800 |
| Yaldo Eye Centers PC | Farmington Hills | Ophthalmology | 0.5 mi | (248) 553-9800 |
| Narula Eye & Vision Care | Farmington Hills | Optometry | 0.7 mi | (248) 539-3143 |
| Bloomfield Eye Associates PC | Farmington Hills | Ophthalmology | 0.7 mi | (248) 550-0393 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Direct Optical LLC, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Direct Optical LLC for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 658 practices on the Detroit-Warren-Dearborn page give you the full local field to call around.