Long Rapids Family Care, Alpena: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1538437553
- Legal business name
- Mymichigan Medical Center Alpena
- Registered trading name
- Long Rapids Family Care
- Primary registered specialty
- Ophthalmology (207W00000X)
- Practice location
- 393 Long Rapids Rd
Alpena, MI 49707 - Phone on the record
- (989) 356-0504
- NPI issued
- December 5, 2011
- Record last updated by the practice
- January 14, 2026
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Alpena, MI
- County
- Alpena County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Mymichigan Medical Center Alpena and registered Long Rapids Family Care as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in January 2026, putting it among the 1 of 6 Alpena records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Alpena holds 6 registered eye care practices in this snapshot, 4 of them optometry and 2 ophthalmology, in ZIP codes including 49707. 2 of them took an NPI before this practice did. The closest is Thunder Bay Eye Care in Alpena, 1.3 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Michigan boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
5 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Alpena metro itself there are 6, 5 of them elsewhere in Alpena. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Thunder Bay Eye Care | Alpena | Optometry | 1.3 mi | (989) 356-3937 |
| Thunder Bay Optometry PLLC | Alpena | Optometry | 1.3 mi | (989) 356-3937 |
| Northern Eye | Alpena | Ophthalmology | 1.9 mi | (989) 354-3171 |
| Michael K Harkins & Mark A Karsten Ptr | Alpena | Optometry | 2.0 mi | (989) 354-5890 |
| Up North Eye Care, PLLC | Alpena | Optometry | 2.0 mi | (989) 354-5890 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an ophthalmology practice like this
The NPI registry holds no prices, so nothing here is a quote from Long Rapids Family Care. Based on this site's own price research, an ophthalmology practice typically charges $150 to $300 or more for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ophthalmology visits are usually medical rather than routine, which changes who pays: medical insurance and Medicare Part B cover a medically necessary exam, while a routine refraction for glasses is normally not covered. Ask whether the visit will be billed as medical or routine before you book, and compare with the 4 optometry practices on the Alpena page if you only need a prescription.