Wink Eyecare, Potomac: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1952080145
- Legal business name
- Wink Eyecare Boutique, LLC
- Registered trading name
- Wink Eyecare
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1095 Seven Locks Rd
Potomac, MD 20854-2903 - Phone on the record
- (301) 545-1111
- NPI issued
- July 14, 2023
- Record last updated by the practice
- July 18, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- County
- Montgomery County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Wink Eyecare Boutique, LLC and registered Wink Eyecare as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in July 2023. That is neither fresh nor ancient by the standards of this metro, where 136 of 378 records were updated in 2024 or later and 165 predate 2020.
For local context: Potomac holds 5 registered eye care practices in this snapshot, 3 of them optometry and 2 ophthalmology, in ZIP codes including 20854. 2 of them took an NPI before this practice did. The closest is Rockville Eye Associates, PC in Rockville, 0.3 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Maryland boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
785 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Washington-Arlington-Alexandria metro itself there are 378, 4 of them elsewhere in Potomac. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Rockville Eye Associates, PC | Rockville | Ophthalmology | 0.3 mi | (301) 231-5088 |
| Neuro-Vision Therapy Center LLC | Rockville | Vision therapy | 0.3 mi | (240) 669-6930 |
| Benjamin I Rubin, MD | Potomac | Ophthalmology | 0.7 mi | (301) 309-1886 |
| Sightrite Medical MD LLC | Rockville | Optometry | 0.8 mi | (212) 764-0008 |
| The Retina Group of Washington, PLLC | Rockville | Ophthalmology | 1.5 mi | (301) 315-2198 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Wink Eyecare, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Wink Eyecare for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 378 practices on the Washington-Arlington-Alexandria page give you the full local field to call around.