VisionTestCost.com is an independent price comparison resource. One labelled affiliate link (VSP individual vision plans) can earn us a commission; it never changes a price. Most US optical chains publish no exam price at all, so a figure here is either a published price or a reported range, and the provider pages say which.
West Des Moines, IA - NPI registry record

Valley Eye Clinic, 2020 Grand Ave, West Des Moines: NPI Registry Record

Valley Eye Clinic holds NPI 1336660968, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 2020 Grand Ave, West Des Moines, IA 50265, inside the Des Moines-West Des Moines metropolitan statistical area area. The NPI was issued in July 2017, 9 years ago, and the practice last updated its own entry in July 2023.

What the registry record says

NPI number
1336660968
Legal business name
Ward Vision LLC
Registered trading name
Valley Eye Clinic
Primary registered specialty
Optometrist (152W00000X)
Practice location
2020 Grand Ave
West Des Moines, IA 50265-4200
Phone on the record
(515) 223-1266
NPI issued
July 5, 2017
Record last updated by the practice
July 13, 2023
Registry status
NPI registry record, active as reported by CMS October 2026
County
Polk County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Ward Vision LLC and registered Valley Eye Clinic as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in July 2023. That is neither fresh nor ancient by the standards of this metro, where 22 of 116 records were updated in 2024 or later and 69 predate 2020.

For local context: West Des Moines holds 29 registered eye care practices in this snapshot, 17 of them optometry and 12 ophthalmology, in ZIP codes including 50265. 22 of them took an NPI before this practice did. The closest is Valley Eye Clinic PC in West Des Moines, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Iowa boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

107 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Des Moines-West Des Moines metro itself there are 116, 28 of them elsewhere in West Des Moines. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Valley Eye Clinic PCWest Des MoinesOptometry0.0 mi(515) 223-1266
Eye Care of Iowa P.C.West Des MoinesOptometry0.3 mi(515) 225-0877
Eye Care of Iowa - West Des MoinesWest Des MoinesOptometry0.3 mi(515) 225-0877
Downtown Eye CareWest Des MoinesOphthalmology2.1 mi(515) 225-2566
Elizabeth A Brown, M.D.West Des MoinesOphthalmology2.1 mi(515) 225-2566

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Valley Eye Clinic, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Valley Eye Clinic for its self-pay price.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 116 practices on the Des Moines-West Des Moines page give you the full local field to call around.

Keep looking

All 116 practices in Des Moines-West Des MoinesIowa directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (October 2026, published October 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

Site updated 2026-10-25