Heartland Family Eyecare, Clive: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1942872205
- Legal business name
- Soults Family Eyecare P.L.L.C.
- Registered trading name
- Heartland Family Eyecare
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 1250 NW 128TH Street, Suite 150
Clive, IA 50325-7432 - Phone on the record
- (515) 223-9595
- NPI issued
- July 15, 2021
- Record last updated by the practice
- September 15, 2023
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Des Moines-West Des Moines, IA
- County
- Polk County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Soults Family Eyecare P.L.L.C. and registered Heartland Family Eyecare as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in September 2023. That is neither fresh nor ancient by the standards of this metro, where 22 of 116 records were updated in 2024 or later and 69 predate 2020.
For local context: Clive holds 5 registered eye care practices in this snapshot, 4 of them optometry and 1 ophthalmology, in ZIP codes including 50325. 3 of them took an NPI before this practice did. The closest is Children's Eye Clinic, PC in West Des Moines, 0.1 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Iowa boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
109 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Des Moines-West Des Moines metro itself there are 116, 4 of them elsewhere in Clive. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Children's Eye Clinic, PC | West Des Moines | Ophthalmology | 0.1 mi | (515) 222-1180 |
| Insight Vision | Clive | Optometry | 0.1 mi | (515) 221-9195 |
| Jennifer Denhartog OD LLC | Clive | Optometry | 0.1 mi | (515) 512-1444 |
| Ivyr PLLC | Clive | Retina | 0.5 mi | (515) 420-2020 |
| Des Moines Eye Surgeons, LLP | W Des Moines | Ophthalmology | 0.5 mi | (515) 225-3546 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Heartland Family Eyecare, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Heartland Family Eyecare for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 116 practices on the Des Moines-West Des Moines page give you the full local field to call around.