Heartland Vision, 2320 1/2 S Tibbs Ave, Indianapolis: NPI Registry Record
What the registry record says
- NPI number
- 1497155915
- Legal business name
- Wisconsin Vision, Inc.
- Registered trading name
- Heartland Vision
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 2320 1/2 S Tibbs Ave
Indianapolis, IN 46241-4803 - Phone on the record
- (262) 432-2005
- NPI issued
- September 3, 2014
- Record last updated by the practice
- August 23, 2022
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Indianapolis-Carmel-Greenwood, IN
- County
- Marion County
- Locations under this name
- 33 registered nationally
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Wisconsin Vision, Inc. and registered Heartland Vision as its trading name, so an insurance statement may show a name that does not match the sign on the door. 33 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in August 2022. That is neither fresh nor ancient by the standards of this metro, where 71 of 375 records were updated in 2024 or later and 219 predate 2020.
For local context: Indianapolis holds 145 registered eye care practices in this snapshot, 110 of them optometry and 35 ophthalmology, in ZIP codes including 46241. 99 of them took an NPI before this practice did. The closest is Optiview Vision Center in Indianapolis, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Indiana boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| Optiview Vision Center | Ophthalmology | March 2013 |
Nearest registered practices
333 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Indianapolis-Carmel-Greenwood metro itself there are 375, 144 of them elsewhere in Indianapolis. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Optiview Vision Center | Indianapolis | Ophthalmology | 0.0 mi | (317) 241-2019 |
| Indy Vision Care Ltc LLC | Indianapolis | Optometry | 1.7 mi | (317) 534-5141 |
| Shimp Optical | Indianapolis | Optometry | 3.4 mi | (317) 636-4448 |
| Indiana University Eye Care Inc. | Indianapolis | Ophthalmology | 3.4 mi | (317) 274-2020 |
| Indianapolis Eye Care Center | Indianapolis | Optometry | 3.4 mi | (317) 278-1470 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Heartland Vision, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Heartland Vision for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 375 practices on the Indianapolis-Carmel-Greenwood page give you the full local field to call around.