The Eyecare Center, Rexburg: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1477353902
- Legal business name
- Eyecare Center Rexburg LLC
- Registered trading name
- The Eyecare Center
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 345 N 2ND E Ste 1
Rexburg, ID 83440-1603 - Phone on the record
- (208) 359-2020
- NPI issued
- March 14, 2025
- Record last updated by the practice
- December 8, 2025
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Rexburg, ID
- County
- Madison County
- Parent organization
- Popien Vision LLC
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Former legal name
- Merrell Eyecare Center Inc
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Eyecare Center Rexburg LLC and registered The Eyecare Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. CMS records this location as a subpart of Popien Vision LLC, meaning it bills under its own NPI but belongs to a larger organization. The entry was refreshed in December 2025, putting it among the 1 of 12 Rexburg records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Rexburg holds 11 registered eye care practices in this snapshot, 10 of them optometry and 1 ophthalmology, in ZIP codes including 83440. 10 of them took an NPI before this practice did. The closest is Merrell Eyecare Center Inc in Rexburg, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Idaho boards hold the licensing record, and the practice itself is the only source for what it charges today.
Also registered at this address
1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.
| Organization | Registered as | Record updated |
|---|---|---|
| Merrell Eyecare Center Inc | Optometry | March 2017 |
Nearest registered practices
13 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Rexburg metro itself there are 12, 10 of them elsewhere in Rexburg. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Merrell Eyecare Center Inc | Rexburg | Optometry | 0.0 mi | (208) 359-2020 |
| Madison Clinic Optometry, P.C. | Rexburg | Optometry | 0.5 mi | (208) 359-1880 |
| Hanson Group LLC | Rexburg | Optometry | 0.6 mi | (208) 356-0881 |
| Kent M Archibald P.A. | Rexburg | Optometry | 0.6 mi | (208) 356-4585 |
| Today's Eye Care | Rexburg | Optometry | 0.6 mi | (208) 356-4585 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from The Eyecare Center, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask The Eyecare Center for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 12 practices on the Rexburg page give you the full local field to call around.