Parkway Eyecare, 665 S Woodruff Ave, Idaho Falls: NPI Registry Record
What the registry record says
- NPI number
- 1629962865
- Legal business name
- Justin T Heintz O D LLC
- Registered trading name
- Parkway Eyecare
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 665 S Woodruff Ave
Idaho Falls, ID 83401-5596 - Phone on the record
- (541) 231-0668
- NPI issued
- June 4, 2025
- Record last updated by the practice
- April 17, 2026
- Registry status
- NPI registry record, active as reported by CMS August 2026
- Metro area
- Idaho Falls, ID
- County
- Bonneville County
- Location precision
- Street address matched by the US Census geocoder
Reading this record
The practice bills under the legal name Justin T Heintz O D LLC and registered Parkway Eyecare as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in April 2026, putting it among the 6 of 40 Idaho Falls records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Idaho Falls holds 34 registered eye care practices in this snapshot, 30 of them optometry and 4 ophthalmology, in ZIP codes including 83401. 33 of them took an NPI before this practice did. The closest is Center for Vision and Learning in Idaho Falls, 0.1 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Idaho boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
41 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Idaho Falls metro itself there are 40, 33 of them elsewhere in Idaho Falls. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Center for Vision and Learning | Idaho Falls | Optometry | 0.1 mi | (208) 529-2701 |
| Gary J Lattimore | Idaho Falls | Optometry | 0.1 mi | (208) 522-6271 |
| For Your Eyes Only, LLC | Idaho Falls | Optometry | 0.1 mi | (208) 522-6271 |
| Bonneville Vision, PLLC | Idaho Falls | Optometry | 0.1 mi | (208) 523-3937 |
| Parkway Eyecare | Idaho Falls | Optometry | 0.2 mi | (208) 524-4552 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Parkway Eyecare. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 40 practices on the Idaho Falls page give you the full local field to call around.