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Idaho Falls, ID - NPI registry record

Eyecare Center Idaho Falls LLC, Idaho Falls: NPI Registry Record and Eye Exam Cost Context

Eyecare Center Idaho Falls LLC holds NPI 1568262111, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 3363 Merlin Dr, Idaho Falls, ID 83404, inside the Idaho Falls metropolitan statistical area area. The NPI was issued in March 2025, 1 years ago, and the practice last updated its own entry in July 2025.

What the registry record says

NPI number
1568262111
Legal business name
Eyecare Center Idaho Falls LLC
Primary registered specialty
Optometrist (152W00000X)
Practice location
3363 Merlin Dr
Idaho Falls, ID 83404-7405
Phone on the record
(208) 523-0330
NPI issued
March 13, 2025
Record last updated by the practice
July 9, 2025
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Idaho Falls, ID
County
Bonneville County
Parent organization
Popien Vision LLC
Organization subpart
Yes, this location bills as a subpart of a larger organization
Former legal name
Merrell Eyecare Center Inc; Merrell Eyecare Center Inc
Location precision
Street address matched by the US Census geocoder

Reading this record

CMS records this location as a subpart of Popien Vision LLC, meaning it bills under its own NPI but belongs to a larger organization. The entry was refreshed in July 2025, putting it among the 6 of 40 Idaho Falls records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Idaho Falls holds 34 registered eye care practices in this snapshot, 30 of them optometry and 4 ophthalmology, in ZIP codes including 83404. 31 of them took an NPI before this practice did. The closest is Todd F. Birch, O.D. in Idaho Falls, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Idaho boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

41 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Idaho Falls metro itself there are 40, 33 of them elsewhere in Idaho Falls. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Todd F. Birch, O.D.Idaho FallsOptometry0.0 mi(208) 522-5594
Summit Eyecare PLLCIdaho FallsOptometry0.0 mi(208) 522-5594
Premier Eye Care of Eastern IdahoIdaho FallsOphthalmology0.4 mi(208) 529-6600
Center for Sight PLLCIdaho FallsOphthalmology0.7 mi(208) 524-8600
Family Vision AssociatesIdaho FallsOptometry0.7 mi(208) 529-2700

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Eyecare Center Idaho Falls LLC. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 40 practices on the Idaho Falls page give you the full local field to call around.

Keep looking

All 40 practices in Idaho FallsIdaho directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06