Eyecare Center Idaho Falls LLC, Idaho Falls: NPI Registry Record and Eye Exam Cost Context
What the registry record says
- NPI number
- 1568262111
- Legal business name
- Eyecare Center Idaho Falls LLC
- Primary registered specialty
- Optometrist (152W00000X)
- Practice location
- 3363 Merlin Dr
Idaho Falls, ID 83404-7405 - Phone on the record
- (208) 523-0330
- NPI issued
- March 13, 2025
- Record last updated by the practice
- July 9, 2025
- Registry status
- NPI registry record, active as reported by CMS October 2026
- Metro area
- Idaho Falls, ID
- County
- Bonneville County
- Parent organization
- Popien Vision LLC
- Organization subpart
- Yes, this location bills as a subpart of a larger organization
- Former legal name
- Merrell Eyecare Center Inc; Merrell Eyecare Center Inc
- Location precision
- Street address matched by the US Census geocoder
Reading this record
CMS records this location as a subpart of Popien Vision LLC, meaning it bills under its own NPI but belongs to a larger organization. The entry was refreshed in July 2025, putting it among the 8 of 41 Idaho Falls records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.
For local context: Idaho Falls holds 35 registered eye care practices in this snapshot, 31 of them optometry and 4 ophthalmology, in ZIP codes including 83404. 31 of them took an NPI before this practice did. The closest is Todd F. Birch, O.D. in Idaho Falls, 0.0 miles away.
None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Idaho boards hold the licensing record, and the practice itself is the only source for what it charges today.
Nearest registered practices
42 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Idaho Falls metro itself there are 41, 34 of them elsewhere in Idaho Falls. The closest 5 are below, measured straight line between registered addresses.
| Practice | City | Registered as | Distance | Phone on record |
|---|---|---|---|---|
| Todd F. Birch, O.D. | Idaho Falls | Optometry | 0.0 mi | (208) 522-5594 |
| Summit Eyecare PLLC | Idaho Falls | Optometry | 0.0 mi | (208) 522-5594 |
| Premier Eye Care of Eastern Idaho | Idaho Falls | Ophthalmology | 0.4 mi | (208) 529-6600 |
| Evans Dry Eye Center PLLC | Idaho Falls | Optometry | 0.6 mi | (208) 932-4265 |
| Center for Sight PLLC | Idaho Falls | Ophthalmology | 0.7 mi | (208) 524-8600 |
Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.
What to expect to pay at an optometry practice like this
The NPI registry holds no prices, so nothing here is a quote from Eyecare Center Idaho Falls LLC, and independent optometry practices do not publish fee schedules. Customers report paying $120 to $200 at this kind of practice without insurance, which is a reported band rather than a published price. The nearest published figure is $95, the median starting fee across the 1,280 US retail optical stores that print one (30 September 2026), and Medicare pays $149.64 for a comprehensive new-patient exam (CPT 92004). Ask Eyecare Center Idaho Falls LLC for its self-pay price.
Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses (the median published contact-lens fee is $129). A comprehensive exam is $80 to $120 at the middle half of stores that print a price. If price is the deciding factor, the 41 practices on the Idaho Falls page give you the full local field to call around.