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Marietta, GA - NPI registry record

East Cobb Eye Center, Marietta: NPI Registry Record and Eye Exam Cost Context

East Cobb Eye Center holds NPI 1174668024, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 3960 Shallowford Rd, Suite A, Marietta, GA 30062, inside the Atlanta-Sandy Springs-Roswell metropolitan statistical area area. The NPI was issued in February 2007, 19 years ago, and the practice last updated its own entry in July 2022.

What the registry record says

NPI number
1174668024
Legal business name
Fierce & Fierce Eye Care Inc
Registered trading name
East Cobb Eye Center
Primary registered specialty
Optometrist (152W00000X)
Practice location
3960 Shallowford Rd, Suite A
Marietta, GA 30062-5014
Phone on the record
(770) 642-4001
NPI issued
February 20, 2007
Record last updated by the practice
July 21, 2022
Registry status
NPI registry record, active as reported by CMS August 2026
County
Cobb County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Fierce & Fierce Eye Care Inc and registered East Cobb Eye Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was last refreshed in July 2022. That is neither fresh nor ancient by the standards of this metro, where 192 of 801 records were updated in 2024 or later and 396 predate 2020.

For local context: Marietta holds 52 registered eye care practices in this snapshot, 42 of them optometry and 10 ophthalmology, in ZIP codes including 30062. 5 of them took an NPI before this practice did. The closest is Thomas Eye Group in Marietta, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Georgia boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

562 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Atlanta-Sandy Springs-Roswell metro itself there are 801, 51 of them elsewhere in Marietta. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Thomas Eye GroupMariettaOptometry0.0 mi(678) 892-2020
John D. Miller, O.D.,P.C.MariettaOptometry0.6 mi(770) 640-7800
Thomas Eye Group PCMariettaOphthalmology0.6 mi(770) 640-7800
Marvin Howell, OD and AssociatesMariettaOptometry2.8 mi(770) 565-3970
Hazel Family EyecareRoswellOptometry3.1 mi(770) 998-3937

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from East Cobb Eye Center. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 801 practices on the Atlanta-Sandy Springs-Roswell page give you the full local field to call around.

Keep looking

All 801 practices in Atlanta-Sandy Springs-RoswellGeorgia directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06