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Winter Park, FL - NPI registry record

Performance Vision Center, Winter Park: NPI Registry Record and Eye Exam Cost Context

Performance Vision Center holds NPI 1649908583, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 1708 Lee Rd, Winter Park, FL 32789, inside the Orlando-Kissimmee-Sanford metropolitan statistical area area. The NPI was issued in August 2022, 4 years ago, and the practice last updated its own entry in May 2024.

What the registry record says

NPI number
1649908583
Legal business name
Richard M Ross OD
Registered trading name
Performance Vision Center
Primary registered specialty
Optometrist (152W00000X)
Practice location
1708 Lee Rd
Winter Park, FL 32789-2160
Phone on the record
(407) 629-1174
NPI issued
August 9, 2022
Record last updated by the practice
May 28, 2024
Registry status
NPI registry record, active as reported by CMS August 2026
County
Orange County
Location precision
Street address matched by the US Census geocoder

Reading this record

The practice bills under the legal name Richard M Ross OD and registered Performance Vision Center as its trading name, so an insurance statement may show a name that does not match the sign on the door. The entry was refreshed in May 2024, putting it among the 80 of 369 Orlando-Kissimmee-Sanford records updated in 2024 or later, so the contact details are more likely to be current than most of this metro.

For local context: Winter Park holds 20 registered eye care practices in this snapshot, 16 of them optometry and 4 ophthalmology, in ZIP codes including 32789. 14 of them took an NPI before this practice did. The closest is Myeyedr Optometry of Florida, LLC in Winter Park, 0.5 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Florida boards hold the licensing record, and the practice itself is the only source for what it charges today.

Nearest registered practices

344 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Orlando-Kissimmee-Sanford metro itself there are 369, 19 of them elsewhere in Winter Park. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Myeyedr Optometry of Florida, LLCWinter ParkOptometry0.5 mi(407) 663-0355
Family First Vision Care, PLLCWinter ParkOptometry0.7 mi(407) 571-9165
Eyes & Optics, PlWinter ParkOptometry1.3 mi(407) 644-5156
Star Medical Fl PLLCWinter ParkOptometry1.3 mi(407) 644-5156
The Eye Collective PLLCWinter ParkOptometry1.4 mi(407) 484-7100

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Performance Vision Center. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 369 practices on the Orlando-Kissimmee-Sanford page give you the full local field to call around.

Keep looking

All 369 practices in Orlando-Kissimmee-SanfordFlorida directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06