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Madison, AL - NPI registry record

Heritage Eye Care, Madison: NPI Registry Record and Eye Exam Cost Context

Heritage Eye Care holds NPI 1720506876, registered with the Centers for Medicare and Medicaid Services as an optometry organization under taxonomy code 152W00000X (Optometrist). The practice location on the record is 12181 County Line Rd Ste 190, Madison, AL 35758, inside the Huntsville metropolitan statistical area area. The NPI was issued in September 2017, 9 years ago, and the practice last updated its own entry in April 2022.

What the registry record says

NPI number
1720506876
Legal business name
Heritage Eye Care
Registered trading name
Heritage Eye Care
Primary registered specialty
Optometrist (152W00000X)
Practice location
12181 County Line Rd Ste 190
Madison, AL 35758-7739
Phone on the record
(256) 233-5454
NPI issued
September 8, 2017
Record last updated by the practice
April 28, 2022
Registry status
NPI registry record, active as reported by CMS August 2026
Metro area
Huntsville, AL
County
Madison County
Locations under this name
3 registered nationally
Location precision
Street address matched by the US Census geocoder

Reading this record

3 locations nationally are registered under the same name, so pricing and policies are likely to be set at group level rather than at this office. The entry was last refreshed in April 2022. That is neither fresh nor ancient by the standards of this metro, where 18 of 84 records were updated in 2024 or later and 43 predate 2020.

For local context: Madison holds 14 registered eye care practices in this snapshot, 13 of them optometry and 1 ophthalmology, in ZIP codes including 35758. 9 of them took an NPI before this practice did. The closest is Star Optometry Al, LLC in Madison, 0.0 miles away.

None of this is a licensing check. CMS issues an NPI so a provider can be identified in billing transactions, and states plainly that issuance does not ensure or validate that the holder is licensed or credentialed. The Alabama boards hold the licensing record, and the practice itself is the only source for what it charges today.

Also registered at this address

1 other organization holds an NPI at the same street address. Shared suites and multi-specialty buildings are common, and it is worth knowing which entity you are actually booking with.

OrganizationRegistered asRecord updated
Star Optometry Al, LLCOptometryOctober 2023

Nearest registered practices

104 other registered eye care practices sit within 25 miles of this address, a radius that does not stop at the metro boundary. Inside the Huntsville metro itself there are 84, 13 of them elsewhere in Madison. The closest 5 are below, measured straight line between registered addresses.

PracticeCityRegistered asDistancePhone on record
Star Optometry Al, LLCMadisonOptometry0.0 mi(256) 233-5454
Myeyedr.MadisonOptometry1.8 mi(256) 325-9465
Acute Eye CareMadisonOptometry2.3 mi(256) 325-9465
Madison Optometry LLCMadisonOptometry2.4 mi(256) 337-7953
Jay Lott ODMadisonOptometry2.6 mi(256) 830-1050

Distances are straight line between registered practice locations, not driving distance. Records placed at a ZIP centroid rather than a matched street address are excluded from this comparison.

What to expect to pay at an optometry practice like this

The NPI registry holds no prices, so nothing here is a quote from Heritage Eye Care. Based on this site's own price research, an independent optometry practice typically charges $120 to $200 for an exam without insurance, against a national average of about $136 and roughly $25 once a vision plan pays its share.

Ask two things when you call: whether the quoted fee includes the refraction, and what a contact lens fitting adds if you wear lenses, since that takes a visit to $150 to $370. A comprehensive exam is $100 to $250. If price is the deciding factor, the 84 practices on the Huntsville page give you the full local field to call around.

Keep looking

All 84 practices in HuntsvilleAlabama directoryUS eye doctor directoryEye exam cost without insuranceComprehensive eye exam costWhat vision insurance coversMedicare eye exam coverage
Source and provenance. CMS National Plan and Provider Enumeration System (NPPES), NPI data dissemination file, August 2026 (August 2026, published August 2026 file). CMS NPI downloadable files. Licence: US federal public data, FOIA-disclosable, no charge; CMS deactivated-NPI display guidance honoured. NPI registry records from the CMS NPPES monthly file. An NPI is a billing identifier, not a licence: CMS does not verify that the holder is licensed or credentialed. Registry contact details are self-reported and are often years out of date. This directory lists organizations only. Individual practitioner records are never published here.

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Updated 2026-07-06